BICs call upon students to compete against a cohort of their peers and solve real-world problems in cooperation with a real-world business.

Students know they can deliver solutions that can change things in substantive ways, but they are hindered by a tone deaf system. BIC gives them a path to actually doing this. It lets them unpack and explore real-world problems and come up with ideas that become important for the business to implement. It gives the businesses that participate access to a wealth of approaches that can be many times more powerful than the conventional output of a standard consultancy.

The BIC is the flagship of a host of solutions aimed at changing how the world learns.