strategy & Innovation:


Growth needs more than
an efficient business

Incept Labs provides advice and support to corporates of all sizes and government in developing strategy relevant to rapidly changing environments. This includes futures research, scenario building, stakeholder engagement, and innovation governance. The concern is primarily with future shaping; finding new opportunities for growth; and, supporting entrepreneurial cultures which can operate alongside efficient business units delivering against short term goals.

Culture, structures, and processes must foster and support innovation, not inhibit it.

Building a capacity for innovation and entrepreneurship is a perennial challenge for many organisations. The structures and processes that make organisations efficient and effective in serving their current markets are often the opposite of what's needed to innovate. Innovative organisations have learned how to balance the need to exploit their assets with the need to explore new opportunities. We have extensive experience in helping organisations develop business strategy which balances these competing needs and unlocks  innovative capabilities.

Research on innovation is often focused on narrow economic measures of output, ignoring the political, cultural, and human challenges that make innovation so difficult to sustain over the long term. Our approach to researching innovation has been influenced by our practical experience in organisations. This gives us insight into the factors that most influence innovation outcomes and the patterns of organisational activity that impact it.






The nature and form of innovation an organisation pursues is often a function of the way the CEO thinks about innovation. Understanding these views was a concern for our clients.

We interviewed 25 private sector CEOs and 25 public sector equivalents to understand the different ways in which the CEOs thought about the topic. The result was a world-first study that for the first time provided directly comparable empirical data from the public and private sectors in relation to innovation.

The results of the private sector component of the sample were published by KPMG, whilst the public sector components have been subject to numerous senior briefings and presentations. 

Read the report